Effective leadership is based on a combination of skills, attitudes, and practices that promote not only individual success, but also the success of the teams we lead. In network marketing, as in any other activity in life, leadership is not a secondary factor; it plays a key role in the design and implementation of certain initiatives. Experience has shown that the more effective our leadership is, the more significant our results are.

Personal leadership begins with self-awareness. This means understanding your strengths, weaknesses, motivations, and values. This level of awareness allows you to set clear goals that are aligned with your deepest aspirations. When we know what we really want, we are able to create a realistic and motivating action plan, which accelerates our ability to achieve our goals. An effective leader develops a clear vision of what they want to accomplish. This vision serves as a compass, guiding every decision and action. With a clear direction, it becomes easier to mobilize the necessary resources and inspire others to join our cause. A clear vision also reduces the time spent navigating uncertainties, which increases our speed of execution.

The speed of execution is also influenced by our ability to make informed decisions. A good leader knows when to act quickly and when to take the time to assess the situation. This decision-making agility is essential for overcoming obstacles and adapting to change. Furthermore, resilience in the face of failure is an indispensable quality. Each setback should be seen as a learning opportunity, allowing us to adjust our approach and continue moving forward.

From August 10 to 12, 2025, at Japoma Stadium and the Best Western Hotel in Douala, respectively, the second edition of the A21 LEADER CAMP was held, led by Dr. Raoul Ruben in his capacity as Executive Master Coach. During these two days, he will subject participants from more than 19 countries around the world to a series of exercises designed to stimulate their attention, focus, commitment, and above all, their proactivity. Because what would be the advantage of doing in six months what could have been done in one month? That said, the main objective of all these exercises was to instill in them the concepts of focus, objectivity, and speed. They translate this into English with the expression “Focus and Speed.” All this is precisely to develop the personal leadership of all participants. Another crucial component of personal leadership is time management. Knowing how to prioritize tasks and focus on high-impact activities is essential for rapid progress. A leader must be able to delegate tasks when necessary in order to focus on the essentials. This not only speeds up the completion of projects, but also encourages autonomy and responsibility within the team.

It is important to emphasize that succeeding in your projects while playing by the rules is fundamental. Ethical leadership is based on integrity, transparency, and respect for others. By adopting an honest and respectful approach, we build a solid reputation, promoting cooperation and trust. This creates an environment where everyone feels valued and motivated to actively contribute to collective success. In short, the ability and speed with which we carry out our projects depend directly on our personal leadership. By cultivating self-awareness, developing a clear vision, making informed decisions, and managing our time effectively, we can not only succeed, but do so in an ethical and respectful manner. Thus, by playing by the rules, we build a path to success that inspires and motivates those around us, transforming our aspirations into concrete achievements. These are, in principle, the key principles that A21 LEADER CAMP seeks to instill in each of its participants. These exercises are not futile, much less hollow; they must be applied in order to understand their relevance. And once that is done, all these concepts resonate within us with a new echo: “Focus and Speed.”