The true expression of success in its depth and essence is not an exhaustive display of one's achievements or possessions or even privileges, but a profound autopsy on the journey and path that led to that success. The achievements and privileges of which one may be the recipient must have the sole aim of inspiring others, creating in them a trigger that will push them to feel deep down that cry of fed-up, that inner frustration that will lead them to the paths of awareness. This is what Dr. Raoul Ruben has been doing for several years, traveling the world with the sole aim of impacting and inspiring through his journey. That's why he conceived and set up Academy twenty One, this international training medium in Network Marketing, Personal Development and Leadership, with the aim of making every member of this organization an agent of change, wherever they may be.

As part of his world tour in the first half of this year, Mali was privileged to receive his visit for the second time, and to leave an indelible mark on his second visit to Bamako, he decided to speak open-heartedly to these people, after expressing his appreciation for the quality of their hospitality and their attachment to the patriotic values in which they are invested.

Speaking from the heart is like making a plea, opening up to an audience without complacency or embellishment, but with love, determination and pride. And today, after more than 15 years in the MLM business, having won all the trophies, having the humility to admit that certain secrets remain to be explored in this business, at the top of his game, he believes he is an authorized voice to talk about the MLM business in all its twists and turns. He introduced one of the most indescribable A21 ORIENTATION, with the theme HOW TO SUCCESS IN MLM ?
This is a fundamental question for anyone who has decided to make a career in this business, but who doesn't always have the right keys to take off and break records. Drawing on his 15 years of personal experience and that of his masters in the business, Dr. Raoul Ruben has formulated 07 key secrets that are the essential fundamentals for explosive success in MLM.

Success in MLM (Network Marketing) requires a well-defined strategy and a disciplined approach.
Here's a detailed breakdown of the seven key steps to success:

1- CHOOSE THE RIGHT COMPANY :

With the proliferation of MLM companies today, it's no longer easy to recognize the right company, but some salutary gestures can still provide information that can reveal the authenticity and credibility of an MLM company.This involves the following actions:

- Research the company's reputation : this involves questioning the company's track record and credibility.This means checking how long the company has been in business. 
A well-established company with a track record of success is often more reliable. You should also pay particular attention to the opinions and testimonials of distributors and customers. Testimonials can reveal a great deal about the company's culture and performance.

- Verify product quality : it's all about doing the simple things: testing products to attest to their good quality, and above all to provide your own confirmation that these products really are reliable. It's true that most MLM companies offer top-of-the-range products, but trust doesn't exclude distrust, so use the products yourself to assess their effectiveness and quality.

- Check the compensation plan : With transparency and fairness, make sure that the proposed compensation plan is clearly explained and fairly rewards sales and recruitment efforts.
In addition to this, it's imperative to look at the different ways of earning money, including bonuses, commissions and long-term incentives.

2- Develop sales and marketing skills :

To do this, it's important to focus on two specific aspects:

- Ongoing training : we need to take every opportunity to learn new things, integrate new concepts and information, and broaden our minds and horizons. That's why, whatever the webinars and seminars, you need to attend them regularly, as they are designed to improve your sales and marketing skills.You should also read books, blogs and articles on effective sales strategies.
- Coaching and supporting your team : Coaching is essential to success, and so it's important to offer ongoing mentoring and practical advice, as well as regular training to help your team develop.
- Recognize and reward the best : The feeling of recognition is a human one.Seeing one's efforts rewarded and appreciated offers a sense of importance and, above all, stimulates the will to surpass oneself in order to do better.Celebrating the successes of members of the organization helps them gain esteem, and appreciate the taste for effort and responsibility.

4- Develop a solid network : 

The fundamental principle of MLM is to internationalize one's network, a global expansion of the business that enables you to discover new possibilities, embrace new cultures and new ways of thinking, and align yourself with the new prevailing global philosophy.This helps to create and maintain social relationships.

5- Effective time management :

Time is mysterious and at the same time capricious. If we don't use our time wisely, we leave it to chance to decide what's important to us and what's not. 
Effective time management involves planning, which means giving time, energy and attention to the things that matter.This allows us to be more productive, to create daily automatisms to maintain discipline and consistency in our efforts.

6- Maintain a positive, resilient attitude :

Resilience in life in general and in entrepreneurial life in particular is a constant challenge, especially with the illusion of freedom we often create for ourselves.To develop an opaque capacity for resilience, it's important to pay a high price to our circle of influence, especially with motivating people who understand the importance and necessity of staying positive.Being resilient means remaining unperturbed in the face of rejection and repeated failure, but above all drawing from these rejections and failures the strength we need to bounce back and reach new heights.

7- Respect rules and ethics :

In MLM, it's unusual to come across genuine, loyal and transparent people.
This rarity doesn't mean that there aren't any, quite the contrary.That's why it's important to develop transparency and honesty as a religion.Being transparent about products, compensation plans and realistic expectations, providing clear and precise information to prospects and customers. Ethics also means avoiding deceptive or unethical practices that could damage the reputation of both the networker and the company.

By following these steps with rigor and discipline, the Chairman demonstrated that it is possible to considerably increase one's chances of success in MLM and to build a sustainable, prosperous business.In an atmosphere of good humor, he rounded off his speech with another masterly description of the 16 PRINCIPLES OF A21, which form the backbone of this futuristic organization that spares no effort or resources to provide every member with the information needed to remain unperturbed in the face of life's winds and shocks.