Business is a highly tense, deeply conflicted and frightening world. But it is undoubtedly this climate of fear that is the fuel of energy for all those who refuse to be mere spectators and suffer the dictates of those who know better. This climate of tension encourages preparation, training and adaptability to new realities on the ground. That's why it's so important to understand the major issues of the day and adjust accordingly.

This is exactly what the Chairman of A21, Dr Raoul Ruben, develops in his many conferences and seminars, and on Tuesday March 5 at the Hôtel La Falaise in Bonanjo, Douala, he was no exception. He masterfully held a fantastic Training session, always with a view to awakening his community to the importance of digitalization, a theme which will be the focus of forthcoming training sessions. But the focus was much more on the consequences of not digitizing a company or business. Let's face it, these days, digital technology is an indispensable tool for a company's survival.

Failure to digitize a company or certain activities can have a number of adverse consequences.
First of all, it can lead to a loss of competitiveness, as many modern businesses leverage digital technologies to improve their operational efficiency.What's more, the absence of an online presence can limit a company's visibility and accessibility, leading to a loss of potential customers.

Non-digitization can also lead to delays in decision-making, as important data is not easily accessible. Manual processes can be more prone to errors, leading to operational inefficiencies.

What's more, the absence of a digital strategy can make it difficult to adapt to rapid market changes.Companies that fail to adapt to new technological trends risk being overtaken by their competitors.

In short, failure to digitize a business can lead to loss of competitiveness, customers, operational inefficiencies and difficulty in adapting to market changes.
It is therefore essential for companies to take digital transformation into account if they are to remain competitive.To this end, the Chairman is planning to organize digital training and initiation workshops for the next few sessions, an initiative that is beneficial to all members of the organization and of vital importance. For the true skill of a Leader is to prepare his community to face life's future deadlines by anticipating everything that could happen.Remember, success doesn't belong to the smartest or wisest, but to the shrewdest.